Packaging design for The Weather Channel licensed products.

Branding and Packaging for Many Licensed Products

Many companies license their name and look (their branding) for use in manufacturing, including packaging. Excalibur Electronics is one such licensee. They create products with branding from many companies including The Weather Channel. They make weather-related outdoor products like crank and solar flashlights and radios, fans, and coolers.

We designed Weather Channel product packaging—like clamshells, blister-packs, and boxes. We also did package design and branding for Nickelodeon, the NFL, The New York Times, and Nascar. There were also Excalibur Electronics own products we worked on.

The package manufacturing, as with the products, happened in China, through the brilliant Debbie Russ.