Art Krimes – “Krimes of Passion” – A Fashion Brand
Branding built on irreverence, but with a love for modern art and typography. The Art Krimes brand was borne from the graffiti and tagging art it is known for. They incorporated art, hip-hop and rap music, street fashion and culture, and a keen-sense of danger into their fashion. It even plays on the idea of theft AS the statement by incorporating fingerprints and grungy ink into the look and feel. Crime is just a part of life for the disenfranchised, so why not bring those ideals into the fashion? But everyone always has ideas, thoughts, friends, and art.
The work was done in partnership with Dave Caserta and Joe Spiriti of S&C Business Consultants.