Invitation and Out-of-Home Design and Marketing for the Chihuly Blown Glass Art Installation at NSU’s Alvin Sherman Library
Nova Southeastern University purchased an art installation by the world-renowned blown glass artist, Dale Chihuly. NSU asked one small studio to design invitations and on-campus marketing to get the students and faculty excited. We created illustrations that reflected the simplicity and playfulness in the Chihuly pieces. Then we used those designs throughout the marketing. Beside the invitation to the unveiling, we were asked to design posters, bookmarks, signage and teaser pieces to use all over campus.
The excitement was high on the night of. Guests had hors d’oeuvres, enjoyed an amazing glass blowing exhibit, and experienced the grand unveiling at night’s end. Of course, students and faculty still are mesmerized by their Chihuly Glass Garden at the NSU Alvin Sherman Library.
In the days afterward, many people who couldn’t attend the revealing of the art stopped by and spent hours taking in the sight. Word was out.