Creating a Marketing Program for the Bahamas Sport Fishing Network
Developed and implemented a marketing program, for the Bahamas Sport Fishing Network and the massive sport fishing industry in the Bahamas. They are a platform and community hub for tourists and fishing pros alike. Even environmental concerns are welcome, often guiding aficionados to more sustainable fishing practices.
Developed branding and marketing program. Created the “Experts Program” to connect visitors to locals who knew about Bahamas fishing—even artists and chefs became experts (often with great insights). The marketing program was comprehensive, community centered, and integral to every aspect of the BSFN business. As BSFN grew, so did the need for more feelers into the fishing community. Due to our collective efforts Brooks Russell was a regular guest on ESPN Radio fishing shows and we delivered image galleries to USA Today for their travel section.
Growth Begets Growth
Many new connections were made into the Bahamas community—government entities, environmental groups, and charter companies all wanted BSFN’s attention. Those connections were with groups like the Association of Bahamas Marinas, Out Island Promotions Board, the Bahamas Government, The Tribune, Waterway Guide, and ESPN Radio. Through the development of these business connection, the BSFN grew rapidly, especially their very active social media presence. Locals and visitors alike flock to their great photos and posts on Facebook and Instagram. On a daily basis fishermen send photos of their amazing catches, spawning a huge network of people who now rely on the BSFN for their guidance and a way to connect with anglers around the world.
Tasks included: Logo and Branding, Copywriting, Graphic Design, Photo Retouching and Compositing, Sales and Experts Program Development, Website Development and Programming, SEO, Marketing Plan Development, Advertising Program, Media Buying, Social Media Content Development and Management, Email Marketing, Creating Partnerships and garnering Government Support.
Want to learn more? Get in touch.
This program was developed in partnership with Grace Group International.