Healthcare Publication Design for the Elderly
Humana Active Outlook (HAO) is Humana’s main health and wellness publication. It successfully targets folks of retirement age. Designing Humana’s healthcare publication is complicated because of it’s list of requirements. Large type, easy to digest infographics, warm and real photos, and simplified healthcare-industry copy to name a few. HAO magazine has been a marketing staple for Humana for decades because the readers happily absorb every word. They appreciate the attention to their specific needs and as a result they often comment and make suggestions.
We designed everything from covers and beautiful opening spreads to infographics and lists.
Tasks Includes: Art Direction, Graphic Design, Publication Layout, Photo Retouching, Typography, Photo Composition and Vector Illustration.
Work was done for Wax Custom Communications under the direction of the uber-friendly Darrin Kagele and copy-edited by Gretchen Schmidt (now the proud editor and taster-at-large of Edible South Florida).