Innovative Big Face Wines from South Africa Come to Market
Big Face Wines was a new wine maker from South Africa. And they were trying new innovations—from interesting new grape blends, to synthetic corks, to special glass for their bottles. While pushing the boundaries in a place (South Africa) that wasn’t used to it, they made excellent quality wines. They asked us to look different without losing their connection to wine tradition.
Big Face wines quickly garnered praise in the eyes of aficionados and found new markets on taste alone. One Small Studio designed the brand, bottle and package labels, in-store promotional materials, sales sheets, and advertisements.
But while that worked for getting exposure, they eventually gave up on the U.S. market due to the immense costs and the complexities of gaining entry.