Industrial Products Packaging for the High-End of the Market
CPS Products is an industrial products company, selling primarily into the automotive and HVACR channels. BlackMax defends its turf at the high-end of the line. So that’s also how it’s packaged and marketed. We created industrial products packaging for the line that would grab attention from the shelf and be strong enough to handle the weight of the product. Additionally, we created it with a window so you can see the quality manufacturing of this high-end industrial product.
When we designed the product, a trapezoidal shape made sense. The base would hold the hoses and attachments, the top would house the manifold itself. The shape lent itself to that. A window allows viewing of the product. But the window high-up with a heavy object held in it requires a complex solution. But heavy folded cardboard makes for strong and resilient industrial products packaging.
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The packaging design was tested and slightly altered for Atlas Packaging’s printing and die-cutting equipment by the brilliant Andrew Prentice.