Alamo and the Arts and the Alamo Calssical Music Hour were important Alamo Rent-A-Car cultural arts programs

Alamo Rent-A-Car Cultural Programs

Designed, wrote and produced program materials for Alamo fine arts and music cultural programs, including brochures, stickers, stationery.

Alamo and the Arts and the Alamo Classical Music Hour were important cultural programs for Alamo Rent-A-Car. This was especially true when the company was headed by Michael Egan, who was a major supporter of the arts and an art collector.

Alamo and the Arts was dedicated to promoting fine art in the community and included arts scholarships and educational programs across the country.

The Alamo Classical Music Hour was an annual, eight-week, national, paid-for broadcasting of classical music, as well as a showcase for the Florida Philharmonic Orchestra. The program aired in 43 markets and reached as many as 110,000,000 listeners from coast to coast.

Tasks included: Art Direction, Graphic Design, Copywriting, Typography, Page Layout, Photo Retouching.

The project was completed in partnership with the inimitable Sharon Collins.

The list of stations supported by the program included:

 

 

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