Florida’s Turnpike Enterprise – Design and Illustration for the 50 Year Celebration
Design of the Florida’s Turnpike Enterprise “50th Anniversary Celebration” book—with a fun illustration style. It walks through the history of Florida’s Turnpike and leads you into the future of turnpike tolling in Florida. It even includes an early introduction to SunPass electronic tolling. Our simple and playful illustration style expresses the warmth that Florida is famous for. Archival images highlight the history and forward-thinking nature of this successful public-private partnership.
Tasks included: Art direction, graphic design, illustration, editing (by our friend Kathe Jackson), research & copywriting (by our friend Kelli Pharo), photo-retouching, page layout, pre-flighting and print-production, print management.
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