Schlotzsky’s Hand Carved Sandwiches Web Video
Schlotzsky’s Bakery Café occasionally has sandwiches with hand-carved meat. That’s right, they take out a sharp knife and cut meaty chunks of sandwich meat instead of thinly carved meat from a deli slicer. When they do this, it attracts lots of people. We art directed this web video spot (used on YouTube, Facebook and Twitter) for Schlotzsky’s to announce their hand-carved sandwiches to the world (wide web). Funny and poignant, the spot made fun of hand-carved, but let everyone know that hand-carved is better. Visit Schlotzsky’s and order a delicious sandwich!
Motion Graphics were done in Adobe After Effects.
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