Real Estate Brand Development, Among Many Other Things
MerrickDamon Real Estate Brand Development is wide-ranging. It’s not just a brand, it’s a collection of sub-brands under an umbrella, something like a mini-conglomerate. MerrickDamon Real Estate Brokerage, Real Estate School, University, Sowsua (online brokerage) and, lastly, Merrick Damon Williams. They all represent different visions and directions for Merrick, yet they all are under one umbrella. And there are more plans in store so just watch and see where it grows from here!
Part of the real estate brand development task was the creation of a hashtag campaign, #MerrickKnows. It’s built around the idea that hyper-local knowledge is the edge over just algorithms.
Deliverables included: Logo refreshes, style guide, hashtag campaign development, campaign guide, conference marketing materials, marketing and social media plans, content development, website development, email marketing, media and platforms assessment, SEO, book design, presentation design, video design, and finally, marketing and business consulting.
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