Developing an Iconic Fashion Brand for Irene Marie Angel Bags
Irene Marie, fashion icon from her days as owner of Irene Marie Models on Eighth & Ocean, came to us with her idea of reinvention. An iconic fashion brand built around beautiful feathered handbags with handles of semi-precious stone, wood, and metals. The concept came about from her dreams of angels. And Irene Marie Angel Bags was born. We started developing a brand concept—the realness of the materials inspired us to design a calligraphic-style logo. From there we designed stationery. Then sales cards. We shot the product photography in our studio and started building a library of product shots. Then the website—a Shopify e-commerce site to handle the hundreds of one-of-a-kind handbags. AdWords advertising, social media marketing, a pop-up store opening with instore support,
The product is stunning in person and in pictures, the brand needed to be also. Visit Irene Marie Angel Bags to see the bags.
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